Whether you want to learn more about raising bamboo, homeschooling your kids, or what your zodiac sign says about how you feel about exercising—there’s probably a blog about it. But why are there so many of them online, and why have they become so important for a website? 

Blogs are important because they’re not only good for marketing and SEO, but their content can be repurposed for social media, newsletters, videos, and more. They’re also a good way for the author to express themselves and their thoughts to a new audience. 

No matter if you’re a small business trying to attract new customers, an entrepreneur trying to make a name for yourself, or a hobbyist that just wants to share inspiration, a blog can take you one step closer to your goals. 

Blogs Are Good for Marketing and SEO

If you’re reading this, chances are you’re probably at least a little familiar with SEO or Search Engine Optimization. SEO is a standard marketing practice—which includes strategies such as blogging—that aims to increase traffic to your website through search engine results. The more traffic you get, the more likely those visitors will contact you, interact with your site, or purchase your products or services. 

How do blogging and SEO go hand-in-hand? Well, Google uses crawlers (think of them like tiny little invisible robots) that scan your site’s content and just about every other website that exists on the internet. The crawlers then build an “index,” which is connected to an algorithm that tries to match the information the small bots find to what users search. 

For example, if you wanted to know what the Kingdom Hearts series is about, you may open Google and enter something like “Kingdom Hearts summary” or “Why doesn’t the plot of Kingdom Hearts make sense?” As soon as you hit Enter, Google will pull up a list of results—websites that best answer or address your query based on their index and algorithm. 

If you’re regularly blogging, it’s likely that Google will crawl through the pages of your site, including those new posts, so you can start showing up on search results. In other words, if you happened to actually get the plot of Kingdom Hearts and explain it clearly enough that even a tiny invisible robot can understand it, your blog might be one of the first results for someone searching for it. 

Their Content Can Be Repurposed

Whether you’re a business or an influencer, content is essential for attracting and maintaining an audience. But what if you’re fresh out of new ideas to keep them engaged? 

Another benefit of blogs is that you can reuse their content for different things and platforms. 

Just wrote a blog about your favorite peach cobbler recipe? Take a photo of the final product and post the recipe on Instagram or Facebook. Share tips for the best, mouth-watering pie in your next newsletter. Create a short video of you making the dish from your kitchen with a tutorial. The possibilities are endless! 

They Spark Creativity and Inspire

Finally, blogs allow writers to get their creative juices flowing. Maybe you’re trying to learn something new yourself, get around writer’s block, or just want to vent about your day. Regardless of your reason for blogging, it’s an excellent outlet for expressing what’s on your mind. 

And if your readers happen to feel the same way or take away something from your post that they can apply to their own life or experiences, you’ll likely gain followers and continue to grow your online audience. It’s a win-win for everyone!